Align your Marketing, Sales, and Service teams while keeping Operations lean.


Engagements are led by one accountable principal with end-to-end responsibility for the results of your partnership.

Others configure HubSpot. Brightlark defines how the business operates, then builds the system to match.

Designed for professional services firms where sales and delivery overlap and revenue is relationship-driven.
With over a decade of HubSpot experience, Brightlark reduces friction, increases transparency, and delivers measurable outcomes.

We start by defining how revenue should operate across marketing, sales, and service teams. This phase establishes clear goals, decision criteria, lifecycle definitions, and governance so HubSpot reflects how the business actually runs—not how it grew by accident.

With operating decisions defined, we design and configure HubSpot to support them. Data models, pipelines, automation, and integrations are built deliberately to enforce consistency, improve visibility, and reduce operational risk.

We guide the transition to HubSpot as the system of record, train teams by role, and validate performance against agreed KPIs. From there, we establish a cadence for iteration so the system continues to support growth as the business evolves.
Understanding your business and identifying key solutions.
Configuring HubSpot to align with your goals.
Securely transferring and organizing your data.
Customizing workflows, reports, and tools.
Ensuring your team is confident and capable.
Ongoing support to optimize your operations.
Our proven six-step process ensures alignment, efficiency, and sustainable growth.
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