Your digital marketing strategy, perfected.
Using a strategic, multi-step approach, we learn as much as possible about your business, customers, and competitors, then build the base that will help your company widen its brand reach and improve sales. Through careful analysis and ongoing optimization we deliver meaningful results.
This multi-phase strategy is how we make the inbound process work for our clients.
First and foremost is learning more about you and your business. In our proprietary 12-step process, we gather loads of information about how your business is set up, what you offer to customers, how you’re currently marketing those products and services, and where we can truly differentiate you from your competitors. From all of this data, we then build out a custom Discovery Summary and Growth Proposal. This is the foundation that will get you results in the areas you want to improve—inbound campaigns, blogs and interactive content, metrics for success, and ultimately, new leads and more closed sales.
- Identify target audience and optimal promotional channels
- Produce buyer personas to provide visibility on where to focus efforts
- Analyze past marketing activities to pinpoint areas for improvement
- Develop goals and create strategies to attract leads and improve sales
Now is the time to put plans into action. This is where we set the various strategies into motion—integrating your business software and creating inbound campaigns to generate leads, implementing SEO tactics to grow organic reach for your website, and fine tuning your sales process to bring in those new customers.
- Optimize your SEO efforts, implement strategies to help improve your organic footprint
- Build your PPC account, craft thoughtful ad copy, launch campaign
- Generate and nurture leads through inbound marketing methods
- Grow your sales and ultimately your business
Ongoing Management Phase
Adaptability is a large part of success. We ensure that you stay on target by monitoring key metrics like rankings and organic traffic, reporting back to you with full transparency so you know that everything is running smoothly. When needed, we tweak the approach to satisfy the demands of new challenges, making certain no hurdles can prevent you from getting to the next level.
- Monitoring of key success metrics
- Frequent analysis of and reporting on your results
- Optimization of elements like PPC keywords
- Updates to campaigns and strategies to sustain success
We have the know-how, tools, and expert team to help your company grow.
Maybe you want to increase your brand awareness and grow organic traffic for your website. Perhaps you’re looking for new marketing strategies that will help you attract customers and streamline your sales process. Whatever you’re trying to accomplish, let’s talk about what you need and how Brightlark can help you reach your business goals.FIND WHICH SERVICE PACK IS BEST FOR YOU