Domain Names & SEO - Do Your Due Diligence
We're frequently asked by clients about the cost/benefit of utilizing different domains for SEO. More often than not, we find ourselves discussing:
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How canonical URLs impact SEO.
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How using keywords in the domain or URLs impact SEO.
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How dynamic URLs impact SEO.
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How 301 redirects impact domains and SEO.
Matt Cutts addressed the issue of purchasing or utilizing a domain which had flagged by Google, for spam or various "black hat" tactics. While we have yet to have a client approach us with this scenario, this article provides from insightful guidance on how to address this.
Long story short: Do some research on the domain name in question, before your purchase it, let alone use it!
Here is a link to the great article from Search Engine Land, as well as a great SEO Moz resource for identifying spammy domains, and some guidance from our good friends at HubSpot.
