Success with Pay-Per-Click for Luxury Tour Operator
By implementing conversion best practices and optimizing their pay-per-click campaign, DuVine gained transparency into what was working, what wasn't, and quickly realized a positive ROI from this digital marketing channel.
Prior to working with Brightlark, one of DuVine’s biggest challenges was accurately tracking conversions. Although they did have a system in place, not all conversions were being tracked; therefore, they didn’t know what they should focus on from an optimization perspective.
How We Helped
Our first order of business was to audit and repair their conversion tracking capabilities. In our research phase, we found dead landing pages, pages missing conversion tracking scripts, and a lack of phone call tracking all together. We quickly re-assigned all ads to live, optimized web pages. We correctly implemented conversion tracking scripts on all applicable pages, and we implemented a system of tracking pay-per-click visitors who picked up the phone and called DuVine.
Results and Future Plans
By implementing an accurate system of tracking online leads and offline phone calls, Brightlark has dramatically increased and optimized conversions generated by pay-per-click marketing. Brightlark will continue to work on and optimize all facets of DuVine’s pay-per-click campaign, including keyword bids, ad copy optimizations, and budget allocations. We are currently updating their visitor re-marketing efforts by segmenting and engaging visitors of various geographic pages of the site uniquely.